We Achieved 2.55 ROAS — Here’s the Strategy Behind It
A battle-tested system for rapidly creating and testing ad creatives to scale campaigns while keeping acquisition costs efficient.
The Partner
SpeakersCon: where world-class ideas meet ambitious entrepreneurs. SpeakersCon is a high-impact business conference that brings together industry leaders, marketers, and growth-driven professionals to share insights on leadership, innovation, and scaling. Through expert-led talks, real-world strategies, and powerful networking opportunities, the event empowers attendees to think bigger, execute smarter, and grow their businesses with clarity and confidence.
My Service
Meta Media Buying
A Quick Look
2.55x
Return On Adspent (ROAS)
2.3M+
Sales within 57 days
₱2,201.56
Cost Per Acqiusition (CPA)
The Challenge
Despite strong execution, the campaign faced several key challenges that required strategic adjustments:
1. Creative Fatigue & Limited Volume
We initially had a limited number of creatives published per week, which led to declining CTR and faster ad fatigue.
This reduced engagement over time and required continuous creative refresh to maintain performance.
2. Inaccurate Event Tracking
During the early phase, the campaign ran on Ticketok, where purchase tracking discrepancies between the platform and Meta Ads Manager made data unreliable.
This impacted optimization decisions and delayed scaling until we transitioned to a more controlled setup using WordPress + WooCommerce.
3. External Economic Pressure
Ongoing geopolitical tensions in the Middle East created market uncertainty, affecting buyer behavior.
This resulted in slower purchase decisions, as potential attendees became more cautious with discretionary spending.
Strategy Behind the SpeakersCon Campaign
To drive consistent ticket sales while maintaining profitability, we focused on three core areas: tracking accuracy, creative iteration, and disciplined media buying.
Website & Funnel Strategy
We initially tested two platforms to identify the best balance between conversion trust and data accuracy.
We first launched on Ticketok, which provided strong purchase credibility due to its event-focused interface. However, we encountered inconsistencies in purchase tracking between Ticketok analytics and Meta Ads Manager—making optimization decisions less reliable.
To solve this, we transitioned to a WordPress + WooCommerce setup, allowing full control over Meta Pixel and Conversion API integration.
This shift ensured:
• Accurate purchase tracking
• Reliable attribution inside Ads Manager
• Better optimization decisions based on real data
We maintained this setup for the remainder of the campaign, enabling us to scale with confidence.
Creative Strategy
We executed a structured creative testing approach across multiple awareness levels.
We deployed:
• Static Ads – event posters and speaker highlights
• Video Ads – speaker-focused content showcasing what attendees can expect on stage
From testing, speaker-driven creatives consistently outperformed, so we doubled down on this angle.
Our approach:
• Scale creatives with strong purchase signals
• Pause underperforming ads quickly (high CPA vs target)
• Continuously test across:
Problem-aware
Solution-aware
Most-aware audiences
This allowed us to identify high-converting messages and eliminate wasted spend early.
Media Buying Strategy
We implemented a simplified but highly effective structure using the Andromeda Strategy:
1 Campaign → 1 Ad Set → Multiple Creatives
This setup allowed Meta’s algorithm to efficiently allocate budget toward winning creatives.
Execution principles:
• Kill fast – Ads exceeding target CPA were turned off immediately
• Scale winners – High-performing creatives were duplicated and expanded
• Weekly refresh – Introduced new creatives regularly (focused on quality over quantity)
• Data-driven decisions – Daily and weekly monitoring of:
CPA (Cost per Acquisition)
ROAS (Return on Ad Spend)
CVR (Conversion Rate)
This ensured we were not guessing—we were scaling based on clear performance signals.
The Results
Strategic Testing + Smart Scaling = Profitable Result
✅ ₱913,646.68 total ad spend
📈 2.55 ROAS (Return on Ad Spend)
🛒 415 purchases at only ₱2,201.56 per purchase
💰 ₱2,325,127.86 in total purchase conversion value
The Data
