Level Up Operation Management Campaign: How We Sold Out the Venue with a 1,362-Ticket Frenzy
Our battle-tested, rapid-fire approach to developing and testing ad creative to achieve campaign growth targets while keeping acquisition costs low.
The Partner
Signoff Grand Negosyo Fair 2024
Held at the SMX Convention Center on December 8, 2024, the Grand Negosyo Fair was a large-scale entrepreneurship event powered by Usapang Negosyo. The event featured some of the country’s most inspiring business leaders, including Chinkee Tan, Josh Mojica, Mix Jose, Reymond Delos Reyes, Miss Flores, and Franc Mendoza.
With the theme “Minahika ni Mojica ang Makina ng Pera,” this full-day event aimed to empower aspiring entrepreneurs with real-world strategies, success stories, and actionable business insights. Attendees gained valuable knowledge on wealth creation, business growth, and mindset development from top CEOs and coaches in the Philippines.
My Services
Meta Ads
Sales Funnel Iteration
A Quick Look
89.34x
Return On Adspent (ROAS)
₱48,526,090.00
Sales within 18 Days
₱398.82
CPA
The Challenge
Navigating a Tight Timeline with Aggressive ROAS Goals and Full-Funnel Testing
- Tight Timeframe – The campaign had a very limited run, requiring accelerated testing for both audience targeting and creative variations.
- High Performance Target – We aimed to achieve a minimum of 2X+ ROAS, which demanded strategic optimization and quick decision-making.
- Funnel Testing – In addition to audience and creative testing, we also needed to validate and optimize the entire sales funnel within the same limited period.
The Strategy
From Raw Angles to Scaled Wins—A Rapid-Fire Creative Strategy
For this campaign, we implemented a single ABO (Ad Set Budget Optimization) campaign containing multiple ad sets tailored to different audience segments:
Cold Audience (TOF – Top of Funnel)
Ran ads targeting problem-aware audiences, highlighting various pain points, and scaled the top-performing creatives.
Published ads featuring event speakers to establish authority and credibility.
Launched poster-style ads showcasing all event speakers to spark interest and awareness.
Warm Audience (MOF – Middle of Funnel)
Deployed testimonial ads (both image and video formats) to strengthen trust and credibility with prospects who had already engaged.
Hot Audience (BOF – Bottom of Funnel)
Released urgency-driven ads such as limited-time discounts, urgency creatives, and extended offer promotions to drive final conversions.
Throughout the campaign, we tested various interest groups to identify which audiences resonated best, allowing us to optimize targeting and maximize results.
The Results
₱48.5M in Revenue. 1,368 Purchases. Just 27 Days.
✅ ₱543,188.30 total ad spend
📈 89.34 ROAS (Return on Ad Spend)
🛒 1,362 purchases at only ₱398.82 per purchase
💰 ₱48,526,090.00 in total purchase conversion value
The Data
