Level Up Finance Campaign: How Smart Scaling and Funnel Optimization Drove a 585-Ticket Sellout
By combining rapid creative testing with smart funnel automation and ongoing sales funnel iteration, we achieved consistent campaign growth and kept acquisition costs at their lowest.
The Partner
The LEVEL UP FINANCE program is a high-impact financial mastery event created by M.I.X Institute of Business and Leadership—designed specifically for entrepreneurs and professionals looking to take control of their finances, grow their wealth, and scale their business with smarter money decisions.
signoffcorp.com
With a one-day intensive format, live speaker sessions, hands-on strategies, and both online & face-to-face delivery, the program blends practical money-management tactics, investment planning, and business growth systems.
signoffcorp.com
Hosted by top business coaches and wealth experts, the event mobilizes a community of go-getters committed to moving from “busy but broke” to financially free and deliberate in how they build their business and life.
My Services
Meta Ads
Sales Funnel Iteration
Email Automation
A Quick Look
2.41x
Return On Adspent (ROAS)
₱1,941,471
Sales within 34 Days
₱1.378.47
CPA
The Challenge
Navigating a Tight Timeline with Aggressive ROAS Goals and Full-Funnel Testing
- Tight Timeframe – The campaign had only 34 days to run, demanding accelerated testing for both audience targeting and creative variations.
- High Performance Target – We aimed to achieve a minimum of 2X+ ROAS, which demanded strategic optimization and quick decision-making.
- Funnel Testing – In addition to audience and creative testing, we also needed to validate and optimize the entire sales funnel within the same limited period.
The Strategy
From Raw Angles to Scaled Wins—A Rapid-Fire Creative Strategy
For this campaign, we implemented a single ABO (Ad Set Budget Optimization) campaign containing multiple ad sets tailored to different audience segments:
Cold Audience (TOF – Top of Funnel)
Ran ads targeting problem-aware audiences, highlighting various pain points, and scaled the top-performing creatives.
Published ads featuring event speakers to establish authority and credibility.
Launched poster-style ads showcasing all event speakers to spark interest and awareness.
Warm Audience (MOF – Middle of Funnel)
Deployed Social proof ads (both image and video formats) to strengthen trust and credibility with prospects who had already engaged.
Hot Audience (BOF – Bottom of Funnel)
Released urgency-driven ads such as limited-time discounts, urgency creatives, and extended offer promotions to drive final conversions.
Throughout the campaign, we tested various interest groups to identify which audiences resonated best, allowing us to optimize targeting and maximize results.
The Results
₱1,941,471 in Revenue. 585 Purchases. Just 34 Days.
✅ ₱806,402.66 total ad spend
📈 2.41 ROAS (Return on Ad Spend)
🛒 585 purchases at only ₱1.378.47 per purchase
💰 ₱1,941,471.00 in total purchase conversion value
The Data
