Usapang Negosyo Campaign: How We Pulled a 4.7X ROAS and Packed the Room
Our battle-tested, rapid-fire approach to developing and testing ad creative to achieve campaign growth targets while keeping acquisition costs low.
The Partner
Signoff Grand Negosyo Fair 2024
Held at the SMX Convention Center on December 8, 2024, the Grand Negosyo Fair was a large-scale entrepreneurship event powered by Usapang Negosyo. The event featured some of the country’s most inspiring business leaders, including Chinkee Tan, Josh Mojica, Mix Jose, Reymond Delos Reyes, Miss Flores, and Franc Mendoza.
With the theme “Minahika ni Mojica ang Makina ng Pera,” this full-day event aimed to empower aspiring entrepreneurs with real-world strategies, success stories, and actionable business insights. Attendees gained valuable knowledge on wealth creation, business growth, and mindset development from top CEOs and coaches in the Philippines.
My Services
Meta Ads
Sales Funnel Iteration
A Quick Look
4.70x
Return On Adspent (ROAS)
₱2,161,585
Sales within 18 Days
₱326
CPA
The Challenge
Achieving 2x ROAS in just 18 days—with zero room for error and every decision under a ticking clock..
With only 18 days on the clock, we were up against tight deadlines to deliver results. The pressure was on—not only did we have limited time to test and optimize our ad creatives, but we also had to validate the entire sales funnel within the same window.
To raise the stakes, we were tasked with hitting a minimum 2x Return on Ad Spend (ROAS)—a benchmark that left little room for trial-and-error. Every move had to be strategic, fast, and data-driven.
The Strategy
From Raw Angles to Scaled Wins—A Rapid-Fire Creative Strategy
We started by testing multiple creative angles to quickly identify what resonated with the audience. To boost credibility and authority, we collaborated with event speakers to produce personalized video creatives. Once the winning creatives emerged, we scaled them fast—and used their structure as inspiration to craft new, high-converting variants.
It was a strategy built for speed, backed by data, and powered by authentic content.
The Results
₱2.1M in Revenue. 1409 Purchases. Just 18 Days.
✅ ₱459,478.44 total ad spend
📈 4.70 ROAS (Return on Ad Spend)
🛒 1409 purchases at only ₱510.93 per purchase
💰 ₱2,161,585.00 in total purchase conversion value
The Data
