We Tripled ROAS — And Here’s the Strategy Behind It
Our battle-tested, rapid-fire approach to developing and testing ad creative to achieve campaign growth targets while keeping acquisition costs low.
The Partner
House Creatives PH: home of the purpose-driven creator. House Creatives is a full-service content creation and training studio that helps entrepreneurs, brands, and aspiring influencers master storytelling through strategic, high-impact content. With immersive bootcamps, creative production services, and a transformation-first approach, they equip creators to build authentic influence and drive meaningful engagement in the digital space.
My Services
Meta Ads
Sales Funnel Iteration
A Quick Look
3.12x
Return On Adspent (ROAS)
400K+
Sales within 16 Days
₱510
CPA
The Challenge
Drive growth while staying on budget: Increase conversions with a target of 2 ROAS and keep CPA below ₱800.
For House Creatives, the challenge was two-fold. Not only did they want to drive more traffic to the website and increase online conversions, but they also needed to identify the right messaging, creative, and targeting that would attract the right audience at the right time – all while staying within budget.
So, how did we structure House Creatives’s paid acquisition campaigns to extract key learnings, drive new customers, and build a clear roadmap for future tests?
The Strategy
Build a repeatable formula for winning ad creative
To identify what resonates best with the audience, we launched multiple creative angles focused on different pain points, desires, and content hooks. Once we found the winning creatives, we doubled down—replicating their style and messaging to fuel ongoing testing. These high-performing creatives were then scaled with a higher budget to maximize reach and conversions while maintaining performance.
The Results
Strategic Testing + Smart Scaling = Profitable Result
✅ ₱128,243.63 total ad spend
📈 3.12 ROAS (Return on Ad Spend)
🛒 251 purchases at only ₱510.93 per purchase
💰 ₱400,345.00 in total purchase conversion value
The Data
